Kanye West & Lift Yourself – Make Kanye Great Again

As I’m sure you’re all aware, Kanye West has been having a controversial month. Well, more controversial than usual. His buddying up with President Trump (God, even after a year it still looks bat-shit crazy typing out “President Trump”), has caused quite a stir after claiming that ‘slavery was a choice’ & sporting the infamous ‘Make America Great Again’ cap.

Now, this is Cynically Sound, we’re going to be condemning something. Of course, it would be easy to lambast his obviously moronic comments. But there are far more in-keeping matters afoot!

We are of course talking about Kanye West’s recent release – Lift Yourself.

Since it’s release, there has been a constant to-ing and fro-ing as to whether the song should actually be covered. First and foremost, this was due to the fact that when the philosophical lyrics squirmed into my ear canal, my immediate reaction was; “South Park have quite clearly done another Kanye West parody.”

If you aren’t familiar with ‘gay fish’, it was a featured song in one of South Park’s most popular episodes to date, which took heavy auto-tune inspiration from West’s song Heartless.

Anyway, back to Lift Yourself.

The track starts off promisingly, introducing with a familiar sampling style that we’ve come to expect from Kanye tracks. There are many aspects of his life that are questionable to say the least; political allegiances, social commentary, lyric choices, personal romantic decisions…the list goes on.

But something that is unquestionable, is his talent as a pioneering producer. Whether his previous work is something you enjoy or despise, chances are, it has been excellently produced by Kanye West himself.

So as the familiarity of well sampled songs began, there was nothing but hope. This feeling continuing as Lift Yourself reaches the 1:42 mark, we’re being hyped up about the incoming verse, the excitement becoming palpable – “finally, a new song from an upcoming album that’s going to throw dynamite in the stagnating pond water that hip-hop has found itself in”.

Then it happens:

“Poopy-di-scoop,
Scoop-diddy-whoop,
Whoop-di-scoop-di-poop,
Poop-di-scoopty…”

I mean seriously Kanye what the fuck is that about?

This nonsensical gibberish is comparable to the lyric vomit from mumble rappers, and this presents a conundrum. Has Kanye’s ego inflated so massively, that he literally does not give one single flying fuck about the content of his songs. Or, is it just another example of horrible, cringe inducing lyrics, that have been exacerbated further by the controversial bubble he’s inhabiting.

To illustrate the point, here are a few examples of Kanye West lyrics – ranging from 2004 to 2016.

Jadakiss ft. Kanye West – Getting It In

“My apologies are you into astrology,
cause I’m, I’m trying to make it to Uranus”

What an instantly classic pickup line

Kanye West – Father Stretch My Hands Pt. 1

“Now if I fuck this model,
And she just bleached her asshole,
And I get bleach on my T-shirt,
I’ma feel like an asshole”

No wonder he’ll feel like an asshole – a plain white t-shirt from his fashion line costs $120.

Kanye West ft. Jay Z, Rick Ross, Nicki Minaj & Bon Iver – Monster

“Have you ever had sex with a pharaoh?
Put the pussy in a sarcophagus,
Now she claiming that I bruised her oesophagus”

Nothing like inflicting painful oral sex to get a woman in the mood.

‘Ye or Nay?

Whether Kanye has given up, or it’s just another example of his questionable lyric choice, is irrelevant. If you put out something that insults your fan base, you’re going to have a bad time. As we’ve looked at in previous posts, well respected artists are often forgiven for making huge errors in judgement. But this phenomena rests solely on their following adoring the music they release.

Kanye West is on the edge of the industry; his fellow artists are openly condemning his comments and behaviour, those that consume his music are turning their backs on him due to his once loved renegade attitude & my fear is that Kanye isn’t even sure what Kanye is doing anymore.

So, Kanye. Make a choice – which four letter synonym do you want eternally attached to your name: MAGA or MOBO?