Artist Development Guide – Artistic Longevity

It took KT Tunstall ten years to become an overnight success. It took Elbow ten years to get signed, then only made it big with their fourth album! I hope you’re ready for a long slog. Let’s talk about artistic longevity. Ready to Race Let’s compare an artist’s record release to a running race in the Olympics. Training Getting[…]

Subculture – Been and gone?

The hippie revolution of the 60’s. Punks and skinheads of the late 70’s. Hip-Hop renaissance in the 80’s. Ravers of the 90’s. The…err, well, that’s where subculture all ended really. The noughties were a time where somebody pushed the factory reset button on UK subculture. The result was a generation of young people shuffling about to Westlife,[…]


Artist Development Guide – Ego VS Audience

I would like to introduce another concept of mine which I called Ego VS Audience or EVA. Going back to our unsigned formula which I introduced at the very beginning of this guide. The concept of EVA deals in part with ‘self-confidence‘ variable. The idea is that your music is situated somewhere on a scale between[…]

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(lack of) Free Music Appreciation

Realistically, no one really has to pay for a piece of entertainment ever again. Need a film? Hop on a torrent site and download it! Swerve Netflix, because in reality, there’s only ever 3 good films on there. The rest are just crap movies you’d find on Channel 5 on a Tuesday night. The same sentiment goes[…]

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Artist Development Guide – Modern Music Consumers

This week I would like to describe modern music consumers. Your audience. The people you are dreaming will take the time to stop thinking about all of their life’s hopes and dreams, to listen to your little bit of creative work. When was the last time you did that? Stopped and listened. The whole album of an new[…]

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Cynically Sound – The Easiest Gig in the World

What do people really want from live music these days? Is it to see their favourite artist in the flesh? Is it to sing along to the songs they love? Or has live music become more about the spectacle, than the artistry? July 11th 2014. Wembley Stadium. Eminem had just finished his first London set[…]

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Artist Development Guide – The Unsigned Job Description

This week I would like to clarify exactly what you’re undertaking. What is the unsigned job description? The Love Chances are your reasons for seeking a career in the music industry are inspired. By an idol or band. Family member. Or an inherent gene. You love it. You can’t get enough of it. But you may[…]

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Cynically Sound – Music Discovery Is Dead

With pop music being directly siphoned into our ear drums through digital media, are we really choosing what we listen to, or has the age of music discovery been and gone? Don’t get me wrong, technology is bloody brilliant. It’s revolutionised the way that we listen to music. But even with the entire musical back catalogue of the[…]